How do I spot opportunities for innovation? Listen to your designated customers. Listen to what they are saying between the lines.

How do I come up with a good idea? First you have to create a lot of ideas. You won’t know if any of them is a good one until you start implementing any of them.

What is the “Jobs to be done” framework? It describes that any product or service that you are offering is not just doing delivering its obvious, visible value but is satisfying an underlying more emotional desire, too.

How can I personally become a better innovator? Just do it! Creativity and innovation are no gifts of nature but skills that can be developed by training.