In 2020 we did conduct a user research for the Silicon Beach Community in Melbourne/Australia. The objective was to get a quality insight into the community and to get to know the members in depth.

To do so we interviewed 16 members of the community one on one to learn about their motivations for joining Silicon Beach, where about they are in their life journeys, what they are struggling with and what their desires are.

The extracted data was processed, aggregated and translated into 4 representative personas.

The detailed research report is available to you via the download link below.